Beacons is one of the more ambitious tools in the link-in-bio category. Where Linktree stops at a bio page with some templates, Beacons ships a bio page, a media kit, digital product sales, one course, an email tool, and AI writing helpers, all free to start. That breadth is either the reason you love it or the reason you never fully use it. This review breaks down what each Beacons plan actually includes, the 9% seller fee that quietly eats free-plan revenue, the price step to Store Pro at $30 a month, and where Beacons is genuinely worth the money versus where a simpler tool does the same job for less. If your bio is a storefront in progress, Beacons is a strong pick. If your bio is a link list, it's more surface area than you need.
$0/mo
free forever
Included
Gotchas
$10/mo
billed monthly (~$8.33/mo annual)
Included
Gotchas
$30/mo
billed monthly (~$25/mo annual)
Included
$90/mo
billed monthly (~$75/mo annual)
Included
Beacons' free plan looks generous until you sell something. Every digital product sale through the free tier gives Beacons 9% off the top before you factor in Stripe's ~3%. On $500 of digital sales in a month, Beacons keeps $45; over a year that's $540, which is enough to have bought Store Pro ($30/mo, $360/yr) twice. The fee is the free tier's revenue model, and it's the exact mechanism that pushes serious sellers up to Store Pro.
Creator Pro at $10/mo removes branding and gives you a custom domain. Store Pro at $30/mo is where the 9% seller fee finally goes away. That $20/mo gap is meaningful: if you're selling $220/mo or more in digital products, Store Pro pays for itself just on the fee reduction. Below that, Creator Pro is fine. Right at the threshold, it's a real math problem.
The reason Beacons feels expensive at Store Pro is that you're paying for a course platform, an email tool, a media kit, a storefront, and a bio page bundled together. If you use every piece, it's an excellent deal. If your bio is just a link list, you're paying $30/mo for infrastructure you're not touching. A dedicated bio tool at €4.99/mo does the link-management job for a sixth of the cost.
Beacons is worth it if your bio is on its way to being a small storefront and you want the storefront, email, and bio page in one tool. At Store Pro's $30/mo the math works if you're selling more than a few hundred dollars a month; below that, Creator Pro at $10/mo is fine but you're still giving up 9% on sales. Where Beacons doesn't earn its price is for creators whose bio is a link list. Not everyone needs an email tool, a course platform, and a storefront wrapped around their bio page. If that's you, a dedicated bio tool at a fraction of the cost does the actual link-management job better.
One page, always current, zero fees.
Beacons has a $0 free plan (with 9% seller fee), Creator Pro at $10/mo, Store Pro at $30/mo, and Business Pro at $90/mo. Annual billing gives roughly two months free, bringing Creator Pro to about $8.33/mo, Store Pro to $25/mo, and Business Pro to $75/mo.
Yes, for the bio-page and email tools. The catch is a 9% Beacons seller fee on any digital product you sell through the free plan. If you're not selling anything, free is genuinely free. If you're selling, that 9% compounds and often justifies moving to Store Pro at $30/mo which zeros out the fee.
The break-even is around $220-$330/mo in digital sales, depending on how you count the underlying payment processor fees. At $220/mo of sales the 9% Beacons fee is roughly $20/mo, and the Creator-to-Store-Pro upgrade is $20/mo, so Store Pro starts paying for itself right around that mark. Below it, Creator Pro is the smarter choice.
Different tools for different jobs. Beacons has more features (storefront, email, courses) and takes 9% of free-plan sales. Linktree has a cleaner bio-page focus and takes 12% of digital sales on every plan. For pure bio-page use, Linktree is simpler; for bio-plus-storefront, Beacons is more capable. Neither is free once you sell.
The 9% seller fee on the free plan. It's the mechanism that pays for the free tier's generosity, and if you sell anything through your bio, it quietly compounds until you upgrade. The upgrade path (Creator Pro at $10 to Store Pro at $30) is well-priced, but the transition catches creators off-guard when their first month of sales shows a $45 platform cut.
You can, and the free plan is fine for that. But you'd be using ~10% of the product surface. If your bio is only a link list and you're not planning a storefront, Beacons' extra features are dead weight. A dedicated bio tool (linksync at €4.99/mo, Bio.link at $6/mo, Carrd at $19/yr) does the actual link-management job with less noise.
