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Beacons analytics: what you actually see (and what you don't)

Beacons is a wider product than Linktree: bio page, storefront, media kit, courses, email. Its analytics dashboard is wider too. Real-time click counts on your links, sales totals broken down by product, traffic sources aggregated across your links, and (on paid tiers) AI-generated insights that answer questions like why your follower count spiked last week. That is a genuinely useful dashboard if the storefront and email pieces of Beacons are central to what you do. This page covers what you actually see inside Beacons's analytics, plan by plan, and where the analytics story stops. The shape of the gap is the same as with every bio-only tool: the click is tracked but not classified by the specific social platform it came from, and revenue attribution only closes when the checkout is Beacons's own (with a 9% seller fee on the free plan). If your traffic pattern is more "Bio link on socials into an external store" than "Bio link into Beacons storefront," the gap matters more than the dashboard's breadth.

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Beacons, honestly

What Beacons analytics actually shows

  • Real-time click counts, on every plan

    Beacons's dashboard updates click totals per link in real time. You do not have to wait a day for the number to settle, which is genuinely useful when timing a post drop and watching traffic land.

  • Unified traffic-plus-sales view

    The dashboard combines click, view, and sale data into one panel: how many people landed on your bio, which links they tapped, which products they bought, and total revenue for the window. Everything in one place, without a separate ecommerce report.

  • Traffic sources (aggregated)

    Beacons surfaces top traffic sources across your bio page, so you can see the referrer host mix at a glance. Same limitation as every referrer-based analytics: it works for desktop web traffic and breaks down for in-app browsers on socials that do not send a useful referrer.

  • AI insights on paid tiers

    Beacons's AI teammate can answer plain-language questions about your data ("why did my sales spike last week?") using the same analytics dataset. Useful for finding patterns without building your own chart.

What Beacons analytics does not show

  • Which social platform actually sent each click

    Beacons reports referrer domains but does not classify clicks by the platform they came from without you tagging UTMs. In-app browsers on socials often send referrers that map to the wrong platform (or none at all), so the referrer view undercounts the platforms you actually care about.

  • Revenue attribution outside Beacons's own checkout

    Beacons's sales dashboard covers products sold through Beacons's built-in checkout. If your store is on Shopify, Stripe, Gumroad, or your own site, Beacons does not track those sales, and it cannot attribute them back to which platform brought the visitor.

  • The 9% seller fee on the free plan

    Beacons Free lets you sell digital products but takes a 9% cut on every sale until you upgrade to Store Pro at $30/mo. Not a dashboard gap in the strict sense, but a real cost that compounds against the analytics story: every dollar you attribute is 91 cents in your pocket.

  • Per-platform revenue rollup on external stores

    Even paid tiers do not surface "TikTok drove $X in Stripe revenue last week" for stores hosted outside Beacons. You would need to add UTMs manually and read them inside your Stripe / Shopify dashboard, which most creators do not.

Beacons analytics vs linksync

FeatureBeaconslinksync Freelinksync Pro
Real-time click counts per link
Yes
Yes
Yes
Automatic per-platform click labeling
No (referrer host only)
Yes
Yes
Revenue attribution on external stores
No (only Beacons's own checkout)
Not on Free
Yes via Stripe Connect + /s.js
Seller fee on the free tier
9% seller fee on digital sales
Uses external checkout (Stripe / Gumroad / whatever you run)
Same
Analytics window on the cheapest paid plan
Not disclosed as a window; live dashboard
7 days
90 days (€4.99/mo Pro)
Bio page + short-URL analytics in one
Yes
Yes
Yes
Native email / course / storefront features
Yes
No (uses external checkout in a card)
No
Cheapest paid plan for the analytics story
$10/mo Creator Pro (removes branding, unlocks depth)
n/a
€4.99/mo Pro

How to see the analytics Beacons doesn't show

  1. Claim your linksync free

    Sign up at linksync.me. Free forever, no card required. The automatic per-platform click labeling runs on every plan, including Free.

  2. Bring your Beacons links across

    Open your Beacons dashboard in a tab and copy each link into linksync. Use /app/editor for pills on your bio page, or /app/links/new for paste-anywhere tracked links. Every link gets a linksync.me/l/<code> short URL you can share instead of the raw destination.

  3. Read the per-platform breakdown

    Head to /app/analytics and scroll to the per-platform section. Every click on every link is grouped by the platform it came from, classified automatically without UTM tags.

  4. Connect Stripe for external revenue attribution (Pro)

    If your checkout lives on Stripe (which is typical for course platforms, digital products, and services), connect Stripe Connect from /app/integrations. Add metadata.ls_session to Checkout Sessions and every completed order attributes back to the click that started the session. This is the piece Beacons does not do for external stores.

  5. Keep Beacons for the storefront and email if you use them

    The move does not have to be all-in. If Beacons's storefront and email are actively pulling weight, keep them. Use linksync for the bio-page-plus-tracker piece and let Beacons handle the rest. Two tools for two jobs is cheaper than paying Store Pro at $30/mo for features you do not use.

Questions creators ask

Where do I find analytics in Beacons?

Log in to Beacons, click Analytics in the left sidebar. You will see click counts per link, page views, and (if you sell through Beacons) sales totals. Paid tiers add AI insights and more granular views. The dashboard updates in real time.

Does Beacons show which platform sent each click?

Only via referrer host, which works for desktop web traffic and is unreliable for in-app browsers on socials. Adding UTM parameters to your Beacons URL is the workaround; it works but requires you to manage the tags on every share.

Does Beacons track sales from external stores like Shopify?

No. Beacons's sales dashboard only tracks products sold through Beacons's own checkout. External stores (Shopify, Stripe, Gumroad, your own site) are outside the loop unless you set up UTM parameters and read them in the external platform's own analytics.

Is the 9% Beacons seller fee waived on paid plans?

Store Pro at $30/mo removes the seller fee. Creator Pro at $10/mo does not; it removes Beacons branding and unlocks analytics depth but keeps the 9% fee on digital sales on the free-plan-derived checkout path. If you want the fee gone, Store Pro is the required tier.

How does linksync's analytics compare to Beacons on the free plan?

Beacons Free gives you a real-time click and sales dashboard, but without automatic per-platform classification and with a 9% seller fee on digital sales. linksync Free gives you 7-day analytics with automatic per-platform classification and no seller fee (checkout lives on Stripe / Gumroad / whatever you already use). Different shape: Beacons is a wide dashboard, linksync is a narrower dashboard that labels the platform for you.

Can I export click data from Beacons?

Beacons offers CSV export on paid tiers. Free plan analytics are dashboard-only. linksync's export is on the roadmap for Pro; today it is dashboard-only inside the browser.

See revenue per platform, not just click counts.

linksync classifies every click by platform automatically and follows the session onto the destination. Free plan available.

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